About

Rodney Smith

Rodney Smith

Workflow Automation & Revenue Consultant | Founder

I didn't set out to be a workflow consultant.

I've worked inside sales organizations that ran like a well-oiled machine: clear priorities, clean systems, aligned teams. Work moved forward. People had margin. There was energy at the end of the day.

I've also worked inside the opposite.

Layered approvals. Broken handoffs. Constant friction. Everything felt harder than it should be. And what stood out most wasn't just the business impact. It was what that strain did to people. You could feel it follow them home.

That contrast stuck with me.

I became convinced that how a business operates internally doesn't just affect performance. It shapes the lives of the people inside it. Their stress, their time, their presence with family... it's all connected.

That's why I do this work.

I help organizations remove friction, simplify workflows, and build systems that actually support the people using them. Not just so the business can grow, but so the people in it can breathe a little more when they walk through their front door at the end of the day.

Because better systems don't just build better companies. They build better lives.

Organization Accountability and Guidance Oversight Board of Directors and Advisors
Brian McKee

Brian L. McKee

GTM Sales Leader · Zebra Technologies

  • 30+ years sales leadership across enterprise, mid-market, SMB, and channel.
  • GTM pipeline engine builder across Quest Diagnostics, Infor, LevaData, and Zebra.
  • Built four world-class revenue teams from scratch.
Eric Swan

Eric Swan, DBA

Assistant Professor of Marketing · Baylor University

  • Baylor ProSales Program leader.
  • Sales coach, digital marketing, and value co-creation specialist.
  • DBA, University of Wisconsin-Whitewater; Journal of Business Research contributor.
Andrew Mulford

Andrew Mulford

Founder & CEO · Living Consulting Group

  • Executive coach and CEO peer advisory board leader.
  • Specialized in leadership accountability, vision clarity, and health.
  • Equipping CEOs of privately held businesses to run effectively.
Micah Lamb

Micah Lamb, MBA

AVP Governance & Projects · Baylor University IT

  • 24+ years at Baylor across strategic IT operations, governance, and systems.
  • Expert in technology transformation, vendor management, and vendor risk.
  • Led Baylor's AI and Data Ethics initiative.
Additional Resource & Partners Trusted Partner Resources

Waymaker Pro Services

waymakerproservices.com

Professional IT consulting and engineering for digital modernization, network and security support, systems support, IT and AI strategy, and virtual CTO services.

Based on the trust we place in these partners, some of these relationships have a mutual revenue share agreement for referrals.